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Sugar dating, also called sugaring, is a romantic, sexual relationship of an older wealthy person and a younger person. Payment can be received by way of money, gifts like designer goods, jewellery, support or other material benefits in exchange for companionship or a dating-like relationship. The person who receives the gifts is called a sugar baby (or in the case of men, traditionally a gigolo), while their paying partner is called a sugar daddy or sugar momma (also spelled sugar mama).
Sugar dating is especially popular in the online dating community due to the easy access to specific niches and desires.